You’ve got wild neighbors.
In an effort to attract more Zoo visitors that live locally in Baltimore city, especially those closest to the Zoo itself, the “Wild Neighbors” campaign was born. This was the first campaign in over a decade to highlight the relationships formed between human (visitors) and animals. The campaign ran for two years with online digital ads, streaming tv spots, digital billboards, social media, and owned media outlets. Zoo staff wore campaign branded shirts and all on-site collateral was themed in the style of the campaign for the duration.
